Duronto Footwear

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115, G. T. Road Konnagar
712235 Hooghly, India
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Duronto Footwear Company Information

General information

Always deliver more than expected

Who we are

The Journey

The brand name “Duronto” has the character of Speed, advancement and smartness, The name implies that “Duronto Footwear” is such a footwear that enables you to move ahead in this fast world. It has achieved a strong network of 336 Distributors & dealers with a turnover almost 4 cores in just 3 years. It achieved average growth of 250% every year. Now “Duronto Footwear” has two own retail outlet also.

The mastermind

“Quality is expensive not the price”
Avijit Gupta – Founder of “Duronto Footwear”.
A bright young teenager joined as direct sales person in the “BATA” Store at “Sealdah”. He started observing the consumer behaviour and pulse of the entire domestic footwear market in such young age. No one even thought this young boy, very soon will be an important asset in “BATA” and win numerous awards with recognition from the top management. His valuable contribution is also well appreciated in Spencer’s Retail Ltd., Liberty Shoes Ltd., Khadim India Ltd.& Imprints Infrastructure and retail India Ltd.

While working as CEO in Mileage Footwear he decided to give birth to his ideas. After a long 21 years of service, Avijit Gupta had acquired extensive knowledge about footwear industries. Duronto Footwear is the outcome of his idea to provide ‘Quality footwear in affordable price’. Detailed knowledge about the wide network of channel partners, adequate market reach and his ability to capitalize on the emerging market opportunities – that has empowered him to come up as an entrepreneur. It’s his dream and belief that with his expertise, Duronto Footwear will emerge as a leading footwear brand in years to come.

Mission & Vision

Quality footwear in affordable price is the most important mission of Duronto Footwear. It will help to become a leading footwear brand in the Eastern India in near future.Therefore Duronto Footwear is committed to provide absolute customer satisfaction through latest fashionable and quality footwear in lowest possible price. It is important that all business associates would mutually grow as individual entrepreneurs, with profitable and transparent dealings which will help to develop 100% co-profitable existence for all. Transparency in team work and absolute convenience for all the business associates is the prior concern of the company.

Promises:

Duronto Footwear is committed to deliver the best quality and fashionable products with most affordable price point to the masses. Therefore promises to the valued dealers to provide easy and advanced business model to ensure their growth and profitability.

Here are the benefits:

• Even one pair ‘Cut Sizes’ can be arranged, need not to order full carton for all sizes to obtain one particular size.
• Customise carton with customise colour facility with no extra cost.
• 3 months replacement warranty on any manufacturing defects.
• Well planned supply chain and logistics to ensure on time delivery.
• Sampling at your doorstep.
• Highest margin across all category .
• Best and dedicated service to the dealers through widely spread sales network.
• Advancedand transparent infrastructure with 24X7 dedicated help line.
• Online order placement facility.
• RTGS / NEFT facility through STATE BANK OF INDIAand ORIENTAL BANK OF COMMERCE -PAN India for easy payment.
• Free transportation from our hub to Chitpur.

Products and Associations:

Every designs of Duronto Footwear are handpicked and given special attention by the specialized Design team to make it really desirable among the consumers.Duronto Footwear has strong penetration in masses with‘Open Market product’ like School Shoes, Fabricated Hawai, Rubber Hawai, Other Hawai, PU Poring, EVA, PVC, Injected EVA & sport shoes. A wide range of fashionable leather products are also available.
• Tie-ups with the best national and international footwear manufacturing units.
• Both hand crafted and open market products.
• Distributorship of three big brands – Action, VKC and Lancer.
• Wide range of price point (Rs 99 – 1499/-) to ensure satisfaction large target group.
• Best quality sole - brands like Total, HSC, ICE and Calis.
• Adequate support and warranty.
• Best Quality and price, Through dip stick research of the market by strong R&D team.
• State of the art packaging and Branding.

Business Model:

Duronto Footwear is trading company and it sell its product to the Distributors, Dealers and Multy branded retailer. It started as ‘Channel Sales Operation’ with the tie-ups with 10 manufacturing units. It sells their products and brands under the umbrella of Duronto Footwear in West Bengal, North East, Odissa, Bihar and Jharkhand.

Support:

To maintain strong brand presence in the market, abundant ATL & BTL activities including ‘Press Advertisement, are planned. To maintain brand presence in the retail outlets and to push the brand in regional level all marketing support e.g. danglers, posters, catalogues, banner, streamer etc will be provided to the dealers.

Location
Duronto Footwear is well connected to Chitpur which is considered as Asia’s largest wholesale footwear market. Though we have doorstep delivery and sampling system our dealers can connect us at Konnagareasily as we are well connected through any mode of transportation from Chitpur.

115, G. T. Road Konnagar Hooghly

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